The Cinemas: Any awkward teenage boy’s fallback

 

To be completely honest, I have not enjoyed attending the movies for the majority of my life.

The movies, cinemas or the ‘pictures’ as my late great Nan used to call it, never appealed to me in the slightest growing up. Yes, I have to admit that I do have some fond memories of walking from my Nan’s unit alongside my brother to see the latest Disney or Pixar creation (in what I still consider was their peak). However, I would have much rather played in the backyard, or stayed at home and partaken in any game or activity that entertains nine year olds. This was the case for many, many years and throughout the most of my youth I always opted for other social activities where possible, that was, until I met Alanna. My high-school and still current girlfriend, she gradually introduced me  to her love of cinema, whether it be art house or tacky comedy, and I gradually have become to appreciate and adore the whole experience that accompanies watching a movie at the actual cinemas.

Attending the movies is very much a classic first date template, which to me is confusing as you sit in silence for the majority of the duration of the night, but regardless as an awkward teenager at the beginning of any relationship, I didn’t feel I was in a position to be picky. So going on a date to the movies was just the chosen activity, regardless of my personal preference at the time. Over the years I have discovered adaptions of the whole cinema experiences which are much more suited to myself that I didn’t even know about. These included just the regular  art house cinemas such The Dendy and Palace Verona, the Moonlight Cinemas in Centennial Parklands and Ben and Jerry’s Openair Cinemas at Bondi Beach. These combined a few of my loves –  music, the outdoors, and of course the movies.

Openair Cinemas – Bondi

For this specific task of attending the movies (I sometimes cease to wonder why mates crack jokes at us ‘Arts students’), it was a case of convenience. Just the first time that both my girlfriend and I were available, and there was something screening that moderately interested us. Breaking down going to the movies into Hagerstrand’s three constraints, this is how it all went down:

• Capability: Could I get there? Well yes, as I do have the blessing of being able to walk, and access to public transport, this was always going to possible. An additional bonus is that I have a car, so for the sake of convenience I drove to the movies this time. I did have to drive up to Sydney as we live apart, which was slightly time consuming, but the feasibility of attending the cinemas was never compromised.

 

• Coupling: Could I get there on time? Factoring in that I’m pretty sure I was born late and seem to run slightly behind to every single aspect of my life, I had rostered off work that night and was able to arrive notably “not-too-late”.

 

• Authority? Was I allowed to be there? Well despite the fact that I may not appear to be and most definitely rarely act like one, technically I am still an “adult”. This enabled me to not only attend the movies, but also arrive home whenever I pleased! (I do what I want now Mum.)

There is a lot of social-based tests associated with attending the movies from the get go. Who’ll drive, will you drive together, where will you pick one another up from, potentially dinner beforehand, the ‘who-will-pay’ dilemma, do you want a drink/popcorn/lollies/ice-cream, where will we sit, how early do you like to sit down, and the list goes on.

After purchasing tickets and the rest of it, choosing where to sit was the next decision to be made. As my girlfriend has horrible eyesight, this decision is generally dictated whether she has her glasses or not. Thankfully as this was no spontaneous decision, the glasses were on person and we could sit up the back! (I’ve always hated sitting up the front of anywhere, having the ridiculously unjustified paranoia of a hundred eyes burning into the back of my head.) Apart from that there wasn’t too many more decisions that arose, apart from whether to join the somewhat impatient people that leave at the first sign of credits, as opposed to the ones that sit back and see if there’s any extras at the commencement of the visual credits.

Whilst torrenting movies may be on the rise, you attend the cinemas for the experience, not convenience. It is entirely different to watching on your laptop at home in bed, and the  memory that results from  physically attending rather than viewing from home is always going to exceed in your mind, due to all the external factors that come into play as aforementioned. Whilst people are still seeking for social experiences, and awkward teenage boys are still going to be scrambling for date ideas, the movies aren’t going to be phased out any time soon.

Not much new with the NBN?

As I sit in my bedroom typing this post, my three other housemates also sitting in their individual rooms, all due to activities that related to one thing, the internet. The rollout of the NBN has generated some very mixed reviews whenever brought up, as I guess all technology does though. I have obviously found the most varied opinions have stemmed from different age brackets. To gauge an in-depth response I gathered the thoughts of my always knowledgeable Dad, my 17 year old younger brother, and my three housemates who all study and work in different fields.

When talking to the older generations, I feel like there is an increasing fear of technology and the way humans socially interact. As Sherry Turkle summarises it in her TED talk, people are becoming comfortable being “together while not being together, we’re getting used to a new way of being alone together”, and this is reason parts of society are scared for the future and the way technology could affect the world as a whole.

It’s not all doom and gloom though, as I have vehemently argued in a blog post a few weeks back which you can find here, and also as I found out through some of the opinions raised by people around me.

What are your thoughts, do you think this is the way we are heading?

Beginning with my Dad, who is an electrician and has a surprisingly broad knowledge of technology that he has managed to teach himself, he stated that he was excited at the prospect of the NBN a few years back. Unfortunately, since then receiving personal reviews from friends he stated that “it doesn’t sound that much better than the current broadband network, and he would have to be convinced again about it.”

Some of the downfalls he listed were obviously the fact that it will be more expensive, as he is involved in supporting a family. He also doesn’t like the fact that you lose your original telecom phone system in the process. As a person who was originally involved in the installation of these networks, he knows a thing or two about their benefits.

The original phone system used to work even if you had a power failure, whereas the new NBN related phone system require power in your house for it to work. Yes, you can argue about planning ahead with back-up batteries, but realistically how many times have we been too lazy to plan ahead? This was something I had never considered outside the core conversation on the internet component, and is something that could pose real threats during events such as a natural disaster.

When asked about the impact on work, there were a few, but none he was necessarily too concerned about. As my Father is currently an electrician/technician for Australia Post, a knock-on effect of the increased internet speed could mean a further spike in online shopping. Whilst not directly affecting him personally, that would mean increased work and sales for the business he works for due to the number of parcels being sent, but at the same time it could also affect the business negatively. The increased speed may also encourage further online communication, potentially decreasing the number of letters sent through Australia Post, a juxtaposition I found quite interesting.

As an additional recent owner of a small Camper-Trailer hire business, my Mum and himself had to learn online marketing techniques that could be done in affordable ways to get the business established.  Dad and I both recognised the vast advantages the NBN could further have on maintaining small businesses, something I also discussed in the aforementioned post.

With the most important thing being family to him, he didn’t feel like it would have much different impact to what the internet already has now, as no one in the family has real interests in watching movies or sport, and everyone still does give full technological- free attention to each other at times currently. Furthermore, he believed it could have a positive social impact, an opinion that seemed to be very uncommon to the other Fathers of my friends that I have spoken too. With all of his siblings living in various locations across the country, he believes that Skype and other web-based chats could become more convenient and easier to keep up to date with each other’s lives.

However, on the topic of family, he did mention a personal experience of his Aunty who resides in Kiama, one of the locations who have already received the roll out. As she is an older woman, she has seen the benefit of this as some of the younger residents may have, finding a new phone plan that was being forced to finish and generally finding the whole experience confusing. This is something I imagine to be the case with a lot of the older generation across the country.

(Do you feel the rollout of the NBN could contribute to this being the norm within society?)

My housemates raised a few interesting points, one who works in digital media field can see the upside of quicker uploading and downloading time would mean that it would be more feasible to send files to bosses and clients digitally. This is more productive and cost-effective, but obviously being forced to physically give a USB of the files to another human is something that forces a social interaction.

Another side-related note was on the topic of potential medical examinations via video conference. It was pointed out was that medical appointments are often deeply personal things, and these would use the medium of the internet. As we all know, there is a distinct lack of privacy on the internet and you never know who can access your information! This is something that older people, the group that are meant to be receiving the main benefit (such as the elderly woman in the NBN advertisement) are even more frightened of.

My journalist housemate didn’t foresee any huge impacts, but still acknowledges some on his work life. As he works in magazine publications and always hopes too, there has obviously been a shift of moving publications online with the rise of internet usage. This is dramatically changing the relationship between the media and the audience, as the experience of consuming a tangible magazine is very different to the online version, the only fear he had was the majority of magazines moving online due to the further increased internet speed.

This reads as a man of the older generations being afraid of technology, where he actually was a notorious con artist in the 1960’s, explaining the different impact technology (and of course the NBN) would have had on his circumstances.

In relation to communicating, as he already tries to always call others where possible, as it is a more personable approach, he pointed out that just because you may be able to send an email a little faster than before isn’t going to make him or many others convert to emails for their main choice of contact. My younger brother really hadn’t given any thought to the benefits of the NBN, which was interesting in itself, but was most concerned with the environmental impacts the process of the roll out will have.

I think the positives and negatives of technological advancements are always going to come down to benefits it has for business prospects, and the negative impacts it CAN have on social interaction. What you personally draw out of these I believe is entirely individual to everyone’s own situation and ultimately up to you.

 

References:

Turkle, S. 2012, Connected, but alone?, TED, viewed 20 August 2014, <http://www.ted.com/talks/sherry_turkle_alone_together/transcript&gt;

I Know What You’re Thinking…

As a student of marketing and advertising, along with current work within the marketing of events, I have learnt the importance of audience measurement. Obviously for anyone selling advertising of any sort, it is extremely beneficial to have the ability to monitor the audience that people will be advertising towards. This allows execution of the advertising to be used to its highest potential.

In the Australian television industry, Nielsen and their sub-branch OzTam monitor the ratings across the board for free-to-air networks. In an innovative new method of measurement, they are about to begin utilising Nielsen Twitter TV ratings.  This will have the ability to measure the total activity (Tweets, Unique Authors) and the reach (Impressions, Unique Audience) of TV-related conversation on Twitter.

With Australia being only the third country this has been introduced, it’s a huge surprise that it’s taken this long to do so, when you think about how many TV shows already use live Twitter feeds as an element of their broadcasted TV show. Now I don’t watch much television, but when I have watched the odd shows such as The Project, even Q & A or been forced to watch an episode of Big Brother with my girlfriend, I’ve noticed the viewer’s Tweets of opinions, supposed jokes and ramblings rolling across the TV screen.

It makes perfect sense why the producers would encourage this, it lets their viewers have a sense of involvement, which in turns increases engagement. It is free promotion for their show as the relevant hashtags trend as people vent about some housemates ridiculous catty behaviour. Regardless of how ridiculous you may think those Tweets are about some ‘character’ on a reality show, if there is 20 000 ridiculous tweets about a show, it still tells you that at least 20 000 people are actively watching the show.

(The fact that their is a need for this app, just shows how prevalent discussing television shows on Twitter has become.)

Not only can audience monitoring mean that advertising space can be sold more accordingly on TV and the radio, but on the smaller scales it can upsell minor advertising on the internet. Personal users such as on Facebook can be targeted, all having benefits for companies across the board. I know when marketing the aforementioned events, you could boost your post for say $10 but as you typed in keywords such as ‘Wollongong’, ‘Music’ and ‘Triple J’ to generalise, Facebook could tell me the exact amount of people they reckoned it could directly target with my advertising, for a cost of course.

Admittedly, whilst any money of mine going to Facebook I’m not too happy with, being able to find and target my market that directly is an extremely handy thing, and is something that has resulted from both advances in technology, rises in use of social media, and the drop in some elements of privacy. It is both extremely exciting and equally scary to see how far audience measurement and targeting progresses to within the next five years.

 

Positive Recollections

On the topic of television this week, I decided to not opt for the eldest person I could find, but rather my Dad.

My Father, the great Paul Sherley, had an interesting upbringing moving about the country, and consequently had some interesting memories on the topic of television whilst growing up. I thought I would extend this research a little further, and got in contact with his four sisters too. (I know what you’re thinking for the guys out there… They all get on incredibly well now, I swear.)

Whilst discussing all of these memories via email between the five of them, I would have easily had enough info and recollections to write a whole series purely based of their memories and recollections of television. It was interesting as they clearly had such fond memories linked to watching television, that weren’t positive purely because of what was on the television itself.  As I watched on, reminiscing about childhood and their parents, it was great to witness what part this played in their lives or what it at least reminded them of.

An artistic take on the cellophane covered TV screens of the ’60’s.

Of the countless memories, one of the points I found most interesting started with the fact that when my Dad was born in Lismore, it had TV reception. This isn’t exactly the interesting part yet, but as he is the youngest, all of his oldest sisters have different recollections associated with this time period. This included people sticky-taping coloured cellophane over the screen, apparently to reduce damage to your eyes (the whacky 60’s right), and then all of the usual recollections such as neighbours coming around to watch together as not everyone had televisions, and people gathering in front of TV’s in the electrical store. The part that I found most interesting though was that a few years later when the family moved to Darwin, this city didn’t have any television coverage yet.

So even if you could afford a television, I assume all you would have seen would have been the classic static lines accompanied by white noise. To put this into perspective, can you imagine having internet for the last four years, and then tomorrow moving to Melbourne and not even having the option of internet access? The local church apparently used to organise movies in its hall on Friday nights in replacement, something that would have been a social initiative as they were just trying to populate and establish Darwin as a city. This was again using the notion of television and movies as a social gathering and tool.

When the family moved to Sydney in 1969, due to regaining access to television, some of them became mesmerised by it.  The older siblings recalled feeling quite out of the loop when they first moved, as the majority of lunch time conversations centred around TV shows. This had quite an effect, with one of my aunties even spending all of her pocket money on both the TV Week and TV Guide for around a year when they finally gained access again. The great upside to this meant that they could engage with pop culture finally, religiously watching Uptight, Happening ‘70 and Countdown. These shows and their viewership’s all were very “groovy” as they described, showing that there was still trends and activity that you abided by and followed to fit into social norms. (More importantly though, what ever happened to the use of ‘groovy’?!)

Naturally, I asked about the most memorable events that they witnessed on TV and unsurprisingly events such as The Moon Landing, watching coverage of the Granville Train Crash intently to find out if their uncle had survived, something they later find out that he hadn’t, and also the  unfolding of the PLO attack on the Israeli athletes at the 1972 Olympics. On a side note, when I further researched these attacks after the mention of them, I found out as the police were planning an ambushing operation,the live images were broadcasted across television. Something that would have been enthralling to watch of course and a relatively new concept I imagine, but also meant that the hostage takers could also watch and had to time to prepare, subsequently leading to the rescue being botched.

The political coverage was an extremely important element of the television for the family, watching the election counting coverage as a family late into the night. My grandfather would have a printout of the candidates, and notes would be taken by everyone as they tried to figure out the likely outcome . It wasn’t all happy though, as I was told that my Grandfather would “stand up and put his bottom up against the screen whenever Malcom Fraser appeared” as a form of protest, something I was humorously ensured was probably quite a regular form of protesting in a many a household.

The progression to colour TV didn’t come until years later, only when their last one was stolen, which was just in time for the Royal Wedding in 1981. Another event which I feel like if it happened now, would not be anywhere near as big of a deal and blockbuster event as it was back then.

As you can tell by the length of this post even, is that the topic of television brought up countless recollections for the generation ahead of myself. The most interesting point I took from this exercise though was how much joy reminiscing about the memories associated with television brought to my Dad and his siblings, as I guess it reminded them of happy times growing up and thoughts about their late parents. As TV wasn’t a novelty growing up for myself, I don’t think my siblings and I will have any similar recollections associated to television and family time recalling back on our time of when growing up together. It has made me realise that television can mean more than just that “time-wasting box” in the corner, but something that has brought family and friends together and represents fond times for a whole generation of people.

I am Definitely Not ‘That Guy’…

I’m back! Who is back you may ask, and more importantly, am I meant to care? Well, it’s still James, but now writing again under the ankledeepin pseudonym (as you may have somehow figured out) for University subject titled ‘Media, Audience, Place’.  And yes, you absolutely should care! (You’ll realise why in about 700 words time.)

As we have begun to learn about these three topics, it was made apparent to me the notion of ‘Media Space’ and what this term has come to mean in recent years with the rapid advancement of technology.

The social norms surrounding how we consume media and utilise technology have changed dramatically over the years. The advancements of smartphones, tablets, ease of internet access and computers being made portable has meant that both leisurely media and also programs such as the news can be accessed continuously throughout the day and night. I know that I personally use Facebook as an aggregate to find out all of my cultural, political and international news. On the same phone that I am accessing all of this though, I also have the equal ability to access mind-numbing yet somehow entertaining YouTube videos and countless hours of other virtual entertainment.

The fact that all of this is so accessible, means that we have to be aware of when utilising these functions we have available to us, that we are conducting ourselves still within the social norms of society. The problem that these norms are constantly shifting and updating, almost as fast as the technology related to it is. When you are at a dinner, whether it be friends, your partner or family, is it appropriate at all to be on your phone? Well not really, yet most of people I know my age with myself included are known to do it on a regular basis.

Now let me just clarify that I am extremely far from a ‘social media hater’. I am most definitely not ‘that guy’ in your news feed who’s harping on about how technology and social media has “screwed up our generation”, claiming that apparently no one socialises in person anymore, everyone is behind a computer screen and that every single action made by anyone in society is to gain ‘social media gratification’. (You guys know who you are, however I guess you wouldn’t be reading this as you would most likely be staying well away from this ‘blogging rubbish’, just enjoying life the way it WAS MEANT TO BE LIVED! – Fishing, bush walking, playing backyard cricket and really getting back to basics.)

No that is not me at all, however, I did notice something on a recent trip. My friends and I recently headed up to Splendour In The Grass, a three day music and arts festival just outside of Byron Bay for anyone who’s not familiar. Whilst at the festival with mates I had been to high school with and don’t get the chance to see as much anymore, I noticed that due to the lack of power, lack of reception that deemed them almost useless and the sheer nature of the lifestyle, that none of us had phones in their hands or under the table when sitting around catching up, or at any other stages of the festival.

After it was noticed, it was all agreed what a brief relief it was to just have the full attention of each other, and personally knowing that you didn’t have to answer any messages, call, emails or tweets, just for a few days was comforting. It’s good to see that whilst our notion of ‘media space’ has altered, and it has become socially acceptable to have your phone out during social functions, that a short breathe of air away from the media that consumes and assists so much of our life, can be appreciated.

I was going to upload a photo of the campsite here as you can subtly notice the fact that there is not a technological device in sight, however then realising that I didn’t want to that guy that acted like a twelve year old girl within the blogosphere, uploading his ‘FeZzY fOtOs’. (I am foreseeing my future embarrassment, we’ve all been taught that nothing online is apparently ever erased.) So here is a photo of a quite regular set up of mine at home and in the library when studying, how does it compare to yours?